#Harpoon ipa beer series#

Harpoon has since introduced the limited batch 100 Barrel Series and the as well as the all-natural Harpoon Craft Cider made from freshly pressed apples. In 2000 Harpoon purchased a second brewery in Windsor, VT, making Harpoon the 15th largest craft brewer in the US. Harpoon’s line of craft beer features its award winning IPA and UFO White beers, along with special seasonal selections. In 1986 Harpoon was issued Brewing Permit #001 by the Commonwealth of Massachusetts, since it was the first brewery to brew commercially in Boston after a dormant period of about 25 years. The Harpoon Brewery was founded by beer lovers Dan Kenary, Rich Doyle, and George Ligeti. After all, if beer drinkers had not been willing to embrace change over the past 30 years, we would all still be drinking light yellow lagers and not knowing what we were missing! I couldn’t be more excited about what’s ahead for Harpoon.” “The new IPA package and refreshed Harpoon logo are just the beginning,” Kenary adds. The transformation will be complete by the end of 2016. Next in line for the refresh is Harpoon Take 5 Session IPA, the brewery’s newest year-round beer released this past May, followed by their summer seasonal beer. “We needed to do a better job of communicating who we are in our packaging – we needed to let our personality shine through.” Boston-based brand strategy firm Catapult Thinking provided guidance through the process. “Our goal was to create something that would stand out on the shelves and draw the eye to the package,” says Bailey. The IPA package was designed by Harpoon’s in-house creative team, led by Creative Director Adam Bailey. New elements include a bolder, larger Harpoon logo, a larger background check pattern, and a tiger icon. The new design maintains several of the classic elements from the original Harpoon IPA package including the checked background pattern, the bluish-purple and orange color scheme, and the tiger lilies. As their flagship beer my expectations were high hoping that it would be a knock-out product. The brewery’s flagship Harpoon IPA is the first to undergo the refresh. The first time I had Harpoons IPA I was mildly disappointed. But we are working hard to do a better job of telling our story, especially to beer drinkers who may not know us well.” “We are not changing who we are, or most importantly, the beer inside the bottle, can, or keg. “As we head into our 30th year, it’s time for our logo and our branding to evolve,” said Harpoon CEO and co-founder Dan Kenary. While there have been tweaks to the Harpoon look over the years, this is the first comprehensive design refresh in Harpoon’s history. The Harpoon Brewery has released a redesigned Harpoon IPA package and announced a stem-to-stern refresh of their brand design. In 2014, Harpoon became an employee-owned company.(Boston, MA) – Harpoon IPA is sporting a new look. Harpoon’s line of craft beer features its award-winning IPA and seasonal beers, along with special limited releases. The Harpoon Brewery was founded in 1986 by beer lovers who wanted more and better beer options. When the Brewery was founded, Harpoon was issued Brewing Permit #001 by the Commonwealth of Massachusetts, since it was the first to brew commercially in Boston after a dormant period of about 25 years. To find Big League near you, check out the Harpoon beer finder.

where Harpoon beers are sold in 4-pack 16 oz. 52% of Millennials say that better-for-you ingredients impact their decision more now when selecting a craft beer compared to a year ago, while only a quarter (26%) of Gen Xers feels the sameīig League is now available year-round throughout the U.S.When describing their approach to wellness during the pandemic, 44% of Millennials say they make better food and drink choices than they did before the pandemic, compared to 34% of Gen Xers.

71% of respondents say they consider eating and drinking items they enjoy – regardless of their nutritional value, in moderation – a form of wellness.More than two-thirds ( 68%) of Americans are more focused on healthy eating and drinking habits now compared to a year ago.Top findings from the survey of 949adults aged 21+ include: The new beer comes as Americans are taking a stronger interest in their health and wellness amid the pandemic, without wanting to sacrifice their favorite foods and drinks, according to a new survey by Harpoon Brewery. “Following a year where people were more often at home, we knew we needed to give them a way to celebrate the small moments that turned into big wins, without feeling like they’ve overindulged.

#Harpoon ipa beer full#

League was bigger and better than we could have imagined, and it proved that there was a thirst for more options that offered full flavor without the heaviness of a most IPAs,” said Dan Kenary, CEO and co-founder of Harpoon Brewery.